NRG Esports, the pro esports organization with notable investors including Shaquille O’Neal, Alex Rodriguez, Jennifer Lopez, Jimmy Rollins and Tiesto, is opening a new content space in downtown Los Angeles called “The Castle.”
NRG describes The Castle as “a cutting-edge space for influencers and creatives to connect and enjoy one-of-a-kind installations, elevating gaming tournaments and content creation.” The new space will have its grand opening today.
The Castle features a dozen different areas with unique themes, including the Oval Office Wreck Room, a dressing room filled with pop-culture props and costumes, and a gaming room outfitted with a 40-foot television. The NRG Castle will invite guests to immerse themselves in colorful exhibits to play, collaborate, and create in.
“The NRG Castle is designed to be a hub for entertainment and lifestyle content, taking a funhouse and collaborative workspace to another LED-lit level,” the company said in a statement.
Founded in late 2015, NRG Esports boasts a roster of content creators, streamers, and pro gamers across titles including “Fortnite,” “Call of Duty” and “Overwatch.” The San Francisco Shock, NRG’s “Overwatch” team, just celebrated winning a league championship.
The organization’s YouTube channel, which surpassed 1 million subscribers in this month, features content ranging from Rocket League tournament gameplay to Apex Legends highlights. NRG also claims it is the most-watched esports organization on Twitch.
NRG Esports was founded by Andy Miller and Mark Mastrov, co-owners of the NBA’s Sacramento Kings.